https://www.lindsayauchinachie.com/articles-1 daily 0.75 2025-03-19 https://www.lindsayauchinachie.com/articles-1/blog-post-title-one-cn6sy monthly 0.5 2020-05-19 https://www.lindsayauchinachie.com/articles-1/blog-post-title-two-mnp8l monthly 0.5 2020-05-19 https://www.lindsayauchinachie.com/articles-1/blog-post-title-three-4acm6 monthly 0.5 2020-05-19 https://www.lindsayauchinachie.com/articles-1/blog-post-title-four-sr6cj monthly 0.5 2020-05-19 https://www.lindsayauchinachie.com/resume daily 0.75 2025-02-11 https://www.lindsayauchinachie.com/bio daily 1.0 2026-07-16 https://images.squarespace-cdn.com/content/v1/5fb3ec8c0ea7a80988dc06ce/281e8a26-c6ea-4af4-8a68-df45be57e90c/1610563456327.png Bio Case Study 1: Developer console: Evolution to the Tanzu application service platform https://images.squarespace-cdn.com/content/v1/5fb3ec8c0ea7a80988dc06ce/0216fa0d-7a4e-414f-b1df-93474b8f0e27/Image+from+iOS+%2811%29.jpg Bio Case Study 2: Concourse: Solving the problem of pipeline monitoring https://images.squarespace-cdn.com/content/v1/5fb3ec8c0ea7a80988dc06ce/028618f0-ee65-49b9-8e18-d40b07e39ff3/Screen+Shot+2022-01-09+at+7.49.06+PM.png Bio Case Study 3: Pivotal Labs consultant https://images.squarespace-cdn.com/content/v1/5fb3ec8c0ea7a80988dc06ce/9fb02d17-1228-4fb7-af67-a7fe63ffa50a/8b4ede474d7c4745ab7098bd0219357d.jpeg Bio - Hello! I’m Lindsay. I’m a Toronto-based design leader and full stack designer as Head of Design at Moderne. I’ve worked on global design projects for Fortune 500 companies in Toronto, Berlin, Los Angeles, and Washington DC. In my spare time, I’m a book lover (reading right now), yogi and a cycling fanatic (indoor and outdoor). A snapshot of my experience Head of Design → Moderne, Inc. Oct 2023 - Present Product Design Lead → Tetrate Oct 2022 - October 2023 Product Design Manager → VMware, Toronto, 2019–Oct 2022 Staff Product Designer R+D → Pivotal, Toronto, 2016–2019 Product Designer → Pivotal Labs, Toronto, Berlin, Los Angeles, Washington DC 2013–2016 (full resume here) https://www.lindsayauchinachie.com/articles daily 0.75 2025-03-19 https://images.squarespace-cdn.com/content/v1/5fb3ec8c0ea7a80988dc06ce/4ef5b8fe-6922-4de7-b88c-264aa70dd397/Screenshot+2025-03-19+at+8.25.12%E2%80%AFAM.png Articles https://images.squarespace-cdn.com/content/v1/5fb3ec8c0ea7a80988dc06ce/1f0b9a66-5d04-46ef-816a-f482ca12b343/Screenshot+2025-03-19+at+8.29.27%E2%80%AFAM.png Articles https://images.squarespace-cdn.com/content/v1/5fb3ec8c0ea7a80988dc06ce/3b83b5d0-65b5-46c0-aa31-3d1246c3b423/Screenshot+2025-03-19+at+8.31.31%E2%80%AFAM.png Articles https://www.lindsayauchinachie.com/case-studies daily 0.75 2023-11-13 https://www.lindsayauchinachie.com/case-studies/project-three-e3bb2 monthly 0.5 2021-08-02 https://images.squarespace-cdn.com/content/v1/5fb3ec8c0ea7a80988dc06ce/103c4514-82ac-4993-9d8d-5a0a6589df55/Developer+Console Case Studies: Portfolio of project work - TANZU Developer Portal - Background: In early 2020, CEO Pat Gelsinger kicked off the new fiscal year with several big initiatives, one of which was to have VMware be a prominent player in the world of software developers, not just operators. Pat acknowledged that VMware was not a developer-centric company and that needed to change. My role: Created clear pathways for developers to be able to self-service their own infrastructure for development of their applications. I articulated the workflow (eg, design of screens) for developers to do this. Design challenge: User experience was not optimized, need for harmony between users and functionality. Solution: Delivering a complete Kubernetes stack, from infrastructure to application, to help enterprises build, run and manage modern applications with enhanced productivity, security and efficiency. Outcome: Connect people, structure and applications to the underlying infrastructure. Create simpler workflows for consumers to deploy their applications. Enable customers to configure, secure, and govern their Tanzu platform using Tanzu, VMware and third-party components. On September 20, 2020 a small 6 person team of design and product leads took a 2 page document script from Raghvender Arni, our COO of GoTo market, and turned it into a North Star, vision-building prototype. We put this demo together in two weeks and used this artifact as the baseline story-telling device to sell to our field engineering team at our end-of-year sales kick-off on the vision of a developer platform built on Kubernetes. The demo we created was a success! This effort fuelled the investment to scale our team up and build a new Kubernetes platform for developers. We are now general release as of January 11, 2022, with Tanzu Application Service Platform. https://www.lindsayauchinachie.com/case-studies/project-four-rl5gc monthly 0.5 2022-01-14 https://images.squarespace-cdn.com/content/v1/5fb3ec8c0ea7a80988dc06ce/1627868961778-FYXGAQ8B8K7ZASSXGFV0/Ecobee-logo.jpg Case Studies: Portfolio of project work - Pivotal Labs https://images.squarespace-cdn.com/content/v1/5fb3ec8c0ea7a80988dc06ce/1627869135050-2UNP5T0EHQG7970WIAJM/tyco_portfolio_more_small_3.jpg Case Studies: Portfolio of project work - Pivotal Labs https://images.squarespace-cdn.com/content/v1/5fb3ec8c0ea7a80988dc06ce/1640120082320-UOU5WF29718ILV6669XH/Screen+Shot+2021-12-21+at+3.54.14+PM.png Case Studies: Portfolio of project work - Pivotal Labs https://images.squarespace-cdn.com/content/v1/5fb3ec8c0ea7a80988dc06ce/1640120298684-SISBRQBPFBC147YQ1SQA/Screen+Shot+2021-12-21+at+3.57.45+PM.png Case Studies: Portfolio of project work - Pivotal Labs https://images.squarespace-cdn.com/content/v1/5fb3ec8c0ea7a80988dc06ce/1640120372351-BXY7J1Q7YJB3W4QDUG93/Screen+Shot+2021-12-21+at+3.59.10+PM.png Case Studies: Portfolio of project work - Pivotal Labs https://images.squarespace-cdn.com/content/v1/5fb3ec8c0ea7a80988dc06ce/1640120474741-RS74IXAMFQDHD9WUCGOL/Screen+Shot+2021-12-21+at+4.00.57+PM.png Case Studies: Portfolio of project work - Pivotal Labs https://images.squarespace-cdn.com/content/v1/5fb3ec8c0ea7a80988dc06ce/497b6237-9c8d-4524-9c17-541b62ef247b/App+Navigation+System.png Case Studies: Portfolio of project work - Pivotal Labs https://images.squarespace-cdn.com/content/v1/5fb3ec8c0ea7a80988dc06ce/d8fac7f5-97c4-45f0-b47b-b19c9a641c0d/Registration+-+On+Boarding.png Case Studies: Portfolio of project work - Pivotal Labs https://images.squarespace-cdn.com/content/v1/5fb3ec8c0ea7a80988dc06ce/5b093530-b8bd-4459-aa74-cbe78517009f/User+Journey+-+Events+and+Prompts.png Case Studies: Portfolio of project work - Pivotal Labs https://images.squarespace-cdn.com/content/v1/5fb3ec8c0ea7a80988dc06ce/fb2849e0-9832-4b2c-b67c-57cf6097e10a/User+Journey+-+Help%2C+Learn+Member+Services.png Case Studies: Portfolio of project work - Pivotal Labs https://images.squarespace-cdn.com/content/v1/5fb3ec8c0ea7a80988dc06ce/869d98f7-549c-4357-8208-7c486bac205f/User+Milestones.png Case Studies: Portfolio of project work - Pivotal Labs https://images.squarespace-cdn.com/content/v1/5fb3ec8c0ea7a80988dc06ce/e9b4621a-3694-4cc4-833b-eea0edfd386c/DSC_0177.jpg Case Studies: Portfolio of project work - Pivotal Labs - Clients Volkswagen - Digital Lab Berlin Loblaw PC Plus - Mobile Coupon App iOS + Android Ecobee - Rebate portal CIBC - Business Banking Desktop Tyco - Science Model prototype MCX - Mobile Coupon App iOS + Android Ford - Pass iOS + Android https://images.squarespace-cdn.com/content/v1/5fb3ec8c0ea7a80988dc06ce/c2fc591a-4068-4d1e-b506-bab4d5e310ea/iPhone6_pc_plus_2.jpg Case Studies: Portfolio of project work - Pivotal Labs - PC Plus Mobile Coupon App Client: Loblaws Role: Lead Designer for both iOS + Android platforms Team: Product Designer, Product Manager, Two Anchor Engineers (iOS + Android) - Four Engineers Use Case: Smartphone application that allows customers to load offers, check their points balance and redeem those points in store Features from concept to implementation: Onboarding Program education Help and member services Analytics https://www.lindsayauchinachie.com/case-studies/project-one-f4965 monthly 0.5 2022-01-06 https://images.squarespace-cdn.com/content/v1/5fb3ec8c0ea7a80988dc06ce/6df7afba-9ee9-4ca2-9def-53ca27d7be2a/concourse_microsoft_mock.jpg Case Studies: Portfolio of project work - Concourse CI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fb3ec8c0ea7a80988dc06ce/32e2bf39-398c-470d-a5f1-0cda26a72bd3/1*nU107xCbOq-21YkWl2OBXQ.png Case Studies: Portfolio of project work - Concourse CI Development teams observing and monitoring multiple pipelines simultaneously before the dashboard view https://images.squarespace-cdn.com/content/v1/5fb3ec8c0ea7a80988dc06ce/52ebac60-382a-448a-8dee-030a9db407eb/thumbnail_concourse.jpg Case Studies: Portfolio of project work - Concourse CI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fb3ec8c0ea7a80988dc06ce/1609864473286-GHIU98BPLTZ3P5HRICWR/0_Iz72Bh80-LNbQc-I.png Case Studies: Portfolio of project work - Concourse CI https://images.squarespace-cdn.com/content/v1/5fb3ec8c0ea7a80988dc06ce/d4812148-c13d-4cd0-a382-395eeab4362f/Screen+Shot+2022-01-24+at+9.54.50+PM.jpg Case Studies: Portfolio of project work - Concourse CI - Make it stand out Remote zoom user testing with the MySQL R+D team in London